You’ve done your internal strategic planning. You’ve recognized the need to utilize a corporate business directory as a tool to enhance your sales and marketing tactics. The question is, how do you choose the right business database? For starters, you can follow the recommendation of this blog and use Scott’s Info, simply the most effective B2B business directory currently available online.
It’s always important to complete your due diligence before deciding on subscribing to a corporate directory service. For starters, you need to be sure the directory offers a comprehensive data source. Your business has specific needs, so you’ll want to make certain that any corporate business directory you are considering can deliver the information you need for credible lead generation. Another important aspect to consider is the parametres laid out for the licensing of the service. Does the service provide you with flexibility to customize the information you want to download from the platform. There’s no reason to pay for an entire suite of services and information if you have a very narrowly targeted data need. Otherwise, you’re just wasting money and potentially the time of your sales and marketing teams.
There are two other important factors to consider when choosing a B2B business directory as a lead generation tool for your marketing team.
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Scott’s Directories Attn: Customer Service,
565 Orwell Street, Unit D,
ON L5A 2W4
Email id: firstname.lastname@example.org