A corporate database made available to your sales and marketing teams via 24/7 online access is an amazing tool to assist you in your B2B marketing strategies. Where it is most helpful is determining lucrative targets through effective audience segmentation, and no corporate directory is better at helping achieve those goals than Scott’s Directories.
Why is audience segmentation important? For starters, it helps to improve communication of the marketing objectives your team wants to achieve. Dividing huge volumes of audience data into smaller, workable data sets is the ultimate goal of audience segmentation initiatives. Accessing a credible corporate business directory will no doubt give your team ample statistical information with which to work. However, segmenting that audience of a particular marketplace is critical to determine the characteristics, wants and needs that align with your B2B strategies. Segmenting the audience ensures you are developing the right target customer; developing a composite of the perfect customer helps sales and marketing teams plan more efficiently, with laser-sharp product development, pricing strategy, promotion and distribution plan. A corporate database that provides you with information is just one part of the process; narrowing the search and segmenting the audience to refine your data is truly the “devil in the details.”
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